“The Lumery provided great insight into opportunities that we could explore across our people, process, data and technology in a rapidly emerging technology segment”
– Jason Reid, Head of Technology – Customer
Stakeholders interviewed as part of a MarTech review
Tactical initiatives reviewed as part of a capability assessment
Marketing technology platforms reviewed
The Lumery carried out a MarTech review interviewing over 40 stakeholders and reviewing over 30 applications within the marketing technology ecosystem.
Capability across Australia Post’s data, people, process and technology was reviewed to provide a holistic view of the current state.
The complete marketing technology ecosystem was mapped based on connectivity, data integrations, capability and usability.
A detailed findings report, executive presentation and tactical roadmap was produced to provide a comprehensive view of Australia Post’s marketing technology landscape.
Tactical recommendations provided across all applications.
Project outcomes supported key strategic initiatives: centralised customer data management, messaging platform consolidation.
“The Lumery were able to connect the dots within our complex marketing technology ecosystem and identify areas of opportunity to improve and optimise our mix”
– Kirsty MacCulloch, Head of Marketing, CRM
Review the effectiveness of marketing technology and adoption within Australia Post
Determine gaps and challenges in relation to the vision of omnichannel, customer-centric marketing
Develop an understanding of how Australia Posts’ MarTech ecosystem was working