The next part of our journey; The Lumery, part of Accenture Song.

On March 1st the company we, and many others, built from the ground up was acquired by Accenture Song, the world’s largest tech-powered creative group.

The Lumery was founded with a clear purpose, to bring clarity to the complex world of marketing and technology. Specifically, to the complex world of brand leaders – our customers, peers, partners, friends and industry. As founders our very first move was to help and enable, building a business was our vehicle to do so. We combined this with the lofty ambition to be the leading authority in MarTech.

Seven years on, we’ve built a world class team, a high-performing and safe environment, have the support from Australia’s leading brands and hold a position in our industry that I couldn’t be prouder of.

We’ve reached this point in our journey because of the support from everyone connected to The Lumery. The number of messages I’ve received over the last couple of weeks is testament to the fact that “it takes a village” so first and foremost, I’m grateful for The Lumery network.

Thank you.

This is all a run up to the next part of the journey. The Lumery, part of Accenture Song.

I wanted to take a moment to articulate why and what this all really means.

TL26 is a phrase you’ll hear within the walls of The Lumery. It’s the articulation of our future strategy that we developed last year. Our next lofty ambition; To be the consultancy of choice for the modern customer leader.

Being part of Accenture Song is supercharging our strategy and ambition.

Song’s existing excellence in areas such as creativity, data intelligence and technology connectivity are industry leading – together with the scale and excellence Accenture brings on a global level.

This acquisition plugs The Lumery’s specialisation, capability and leadership into an end-to-end CX platform aiming to help the modern customer leader deliver sustainable growth.

Fundamentally, our ambitions are not only aligned but we’re determined to create the benchmark on how this is done.

Beyond all of that, this is really about people. The Lumery’s environment and culture is held in high regard and Song’s approach to people empowered creativity is the perfect home for us to drive towards our future ambition.

Mark Green and I first met 3 years ago sitting on a couch at WeWork. We connected on what it takes to build great teams and deliver great outcomes for customers. This partnership is built on a foundation of respect, understanding and desire to see great people do great things.

I couldn’t be more excited about the next phase of our journey, and if you speak to The Lumery team – you’ll hear much of the same. At the same time our commitment to our specialisation, our work, our craft, our customers are the priority, and always will be.

We will soon have the opportunity to connect with that with some of the best in the business at Song and provide our customers with further opportunities to drive towards their goals is, I think, an amazing prospect.

I’ve had the opportunity to connect with many of you already and I’m doing my absolute best to continue to do that but if you want to discuss any of this news directly, please do not hesitate to call me. I would love to chat.

If you’re interested in reading a bit more about the acquisition, we’ve had some great coverage:

• Press Release
• The Australian
• Mi3
• Mediaweek

Thank you,

Rajan Kumar