by Adam Reed | Jul 8, 2024 | Posts
Let’s be clear about what goes wrong when an RFP is not strategic in its approach from the beginning: You don’t use what you buy: 80% of marketers are using less than 50% of their stack. You buy too much stuff: The average number of SaaS tools at an organisation is...
by Adam Reed | Apr 29, 2024 | Posts
While attracting new customers is often prioritised, many overlook customer loyalty’s critical role. Notably, more than two-thirds of customer loyalty is driven by the experience. This is more than brand and price combined. This highlights a key insight:...
by Adam Reed | Apr 10, 2024 | Posts
How well do you really know your customers? Sure, you might be familiar with their buying habits, but understanding their deepest needs, desires, and aspirations is a different ballgame. Arming yourself with these answers gives you clarity and...
by Adam Reed | Dec 6, 2022 | Posts
Loyalty was a brand’s best asset for surviving the economic downturn in 2009. And for good reason: loyal customers cost less than acquiring new ones. We are now facing a similar economic downturn with speculation of a recession. Only this time, we have a new...