by Adam Reed | Jul 8, 2024 | Posts
Let’s be clear about what goes wrong when an RFP is not strategic in its approach from the beginning: You don’t use what you buy: 80% of marketers are using less than 50% of their stack. You buy too much stuff: The average number of SaaS tools at an organisation is...
by Adam Reed | Jun 6, 2024 | Posts
As the sunset of Google Universal Analytics (UA) 360 approaches, with less than 27 days left, many of our clients still find themselves struggling to trust Google Analytics 4 (GA4), often due to discrepancies between UA and GA4. These discrepancies are not only at a...
by Adam Reed | May 15, 2023 | Posts
If you’ve logged into your Google Analytics Universal (GAU) account recently, you will have noticed the following sticky red banner at the top of the page. Another friendly reminder from Google that Universal Analytics is going away… This a glaring reminder that on...
by Adam Reed | Nov 3, 2022 | Posts
As seen in Mi-3 Magazine. No surprises here. Google has shifted its deadline to shut off Google Analytics Universal (GAU) for 360 customers – there are an additional nine months before organisations are forced to make the move to GA4. This isn’t the first...
by Adam Reed | May 11, 2022 | Posts
Like all analytics, attribution measurement methodologies are constructed with a specific purpose in mind: to answer a precise research question. While they do a great job of being fit for their unique purpose, it’s common to combine methodologies. This helps you get...