by Adam Reed | Jul 8, 2024 | Posts
Let’s be clear about what goes wrong when an RFP is not strategic in its approach from the beginning: You don’t use what you buy: 80% of marketers are using less than 50% of their stack. You buy too much stuff: The average number of SaaS tools at an organisation is...
by Adam Reed | Jun 6, 2024 | Posts
As the sunset of Google Universal Analytics (UA) 360 approaches, with less than 27 days left, many of our clients still find themselves struggling to trust Google Analytics 4 (GA4), often due to discrepancies between UA and GA4. These discrepancies are not only at a...
by Adam Reed | Apr 29, 2024 | Posts
While attracting new customers is often prioritised, many overlook customer loyalty’s critical role. Notably, more than two-thirds of customer loyalty is driven by the experience. This is more than brand and price combined. This highlights a key insight:...
by Adam Reed | Apr 10, 2024 | Posts
How well do you really know your customers? Sure, you might be familiar with their buying habits, but understanding their deepest needs, desires, and aspirations is a different ballgame. Arming yourself with these answers gives you clarity and...
by Adam Reed | Mar 19, 2024 | Posts
On March 1st the company we, and many others, built from the ground up was acquired by Accenture Song, the world’s largest tech-powered creative group. The Lumery was founded with a clear purpose, to bring clarity to the complex world of marketing and...