Do you trust your GA4 data as your source of truth?

Do you trust your GA4 data as your source of truth?

As the sunset of Google Universal Analytics (UA) 360 approaches, with less than 27 days left, many of our clients still find themselves struggling to trust Google Analytics 4 (GA4), often due to discrepancies between UA and GA4. These discrepancies are not only at a...
The Power of Consumer Research – when done right

The Power of Consumer Research – when done right

How well do you really know your customers? Sure, you might be familiar with their buying habits, but understanding their deepest needs, desires, and aspirations is a different ballgame.   Arming yourself with these answers gives you clarity and...