by Adam Reed | Nov 3, 2022 | Posts
As seen in Mi-3 Magazine. No surprises here. Google has shifted its deadline to shut off Google Analytics Universal (GAU) for 360 customers – there are an additional nine months before organisations are forced to make the move to GA4. This isn’t the first...
by Adam Reed | Sep 30, 2022 | Posts
We will let you decide for yourself if we are worth working with, but out of all the dead-set rubbish things, download the pdf. file below to see the 20 absolute worst things about us. Hint: we love to be light-hearted and have a laugh Check out our current...
by Adam Reed | Sep 13, 2022 | Posts
There are a lot of cheap shots fired at personalisation — as though it’s just another buzzword. We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. When in reality it’s about striking the right balance of tactics...
by Adam Reed | Jun 20, 2022 | Posts
Launched 57 years ago, Network 10 has come a long way to be one of Australia’s favourite free-to-air networks offering both local and overseas content. However, with the rise of privately-owned streaming services changing the television landscape, Network 10...
by Adam Reed | Jun 9, 2022 | Posts
While the term ‘Data Governance’ will be nothing new to many of you in the enterprise space, the definition of what it encompasses has evolved in a big way. Most enterprises think they do Data Governance well, and already have a decent framework in place. I’ll be...
by Adam Reed | May 11, 2022 | Posts
Like all analytics, attribution measurement methodologies are constructed with a specific purpose in mind: to answer a precise research question. While they do a great job of being fit for their unique purpose, it’s common to combine methodologies. This helps you get...
