by Adam Reed | Jan 25, 2022 | Posts
Traditional retail growth has historically been measured by sales of products. Enter industry disruptors like Amazon and you begin to see the adoption of a more software growth mentality. As a result, measurement in retail has become unnecessarily complex for...
by Adam Reed | Dec 8, 2021 | Posts
If you’re about to put all your customer activities into customer relationship management (CRM) system to get your single source of truth, let us lead with a cautionary tale. While many companies have a CRM system (e.g. Salesforce Sales Cloud, Microsoft Dynamics etc.)...
by Adam Reed | Oct 6, 2021 | Posts
When was the last time you took a hard look at your value propositions? Does the way that you communicate the value you bring to customers, regardless of whether it is a statement on your website, a new product such as an app or a new service like free shipping,...
by Adam Reed | Sep 21, 2021 | Posts
Metricon Homes is Australia’s largest residential home builder. Established in 1976, Metricon builds more than 6,000 homes a year across Victoria, NSW, South Australia and QLD, helping thousands of Australians to love where they live. As Metricon continues to...
by Adam Reed | Aug 18, 2021 | Posts
18th August 2021, Melbourne – Marketing technology consultancy The Lumery has been on a national recruitment spree, adding seven new members to its team, including four in Melbourne, two in Sydney, and one in Brisbane. The appointments follow a strong period of...
by Adam Reed | Jun 7, 2021 | Posts
The Leukaemia Foundation is a national charity dedicated to helping people living with blood cancer. Forty-seven Australian men, women and children face a blood cancer diagnosis every day and the bold goal to ensure zero lives are lost to blood cancer by...
