Choosing the Right MarTech Vendor: The Strategic RFP Approach You Might Be Missing

Do you trust your GA4 data as your source of truth?

Beyond Transactions: How to Build Sustainable Customer Loyalty

The Power of Consumer Research – when done right

The next part of our journey; The Lumery, part of Accenture Song.

Accenture Acquires The Lumery to Strengthen its Marketing Transformation Services in Australia

The Lumery appoints Emma Egerton as Executive Manager, Professional Services

Welcome The Lumery India

Sportsbet's Transformational Journey from Legacy Systems to Modern Customer Engagement

Project: Sportsbet - Legacy Systems to Modern Customer Engagement

Project: Onto Braze in 50 days: realestate.co.nz

Shells, Laughter and The Lumery: Exploring a Workplace Culture Like No Other

Applying for jobs at The Lumery

The Countdown Begins: Wrapping Up Your Google Analytics 4 Settings in 30 Days

When Forces Collide: Unlocking the Potential of MarTech

The Lumery appoints Dr Jason Pallant to the company-first role of Director of Knowledge Enablement

Future-proofing Your Brand Against Economic Uncertainty: 5 Essential Tips

Project: Accelerating Tourism Recovery One ‘Visit’ at a Time

Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4

20 Reasons why you DO NOT want to work with us

Personalisation isn’t dead, it’s misunderstood

Network 10: Winning the audience through content or experience?

Data Governance Framework: How to level up your data management practice

Bring rigour to omni-channel marketing measurement with these three dimensions of attribution

Experimentation as a business function: what to focus on?

Peek under the hood

Dr. Melanie Irons appointed as The Lumery’s Director of Organisational Development

The Two Paths of Technical Debt – Plan Now or Pay Later

Universal Analytics retirement date announced.

Resolving the Developer & Marketing Divide in Website Experimentation

Retail Analytics: A Measurement Framework

The source of truth CDP or CRM

Fuel to the fire — A short guide on testing your value propositions

Laying the foundation for a digital future: Metricon & The Lumery

The Lumery on a national recruiting spree

Avoiding The Lift and Shift Mentality: Leukaemia Foundation Teams Up with The Lumery

The Lumery Adds Network 10, Zip And Ticketek To Client Roster

Customer Identity: The Road to Known

Not all cookies crumble

Creating meaningful experiences within your mobile app

A Match Made in Martech Heaven: REA Group & The Lumery

How to move your mobile app into being a utility for customers.

Is your experimentation program walking, running or flying?

Machine Learning: Are You Ready To Succeed?

Webinar: How to maximise your bounce back

Customer retention: The key to catching long-tail returns

Leadership In A Crisis: The 3 Key Takeaways

Stop Overlapping Your Customer Experiences: How To Manage Personalisation At Scale

Digital Agility — The Key To Australia’s Bounce Back

How COVID-19 Could Change The Way We Work Forever

Video Call Bingo

CMO's Still Struggling To Piece Together Marketing Systems And Data

How Movember are changing the face of non-for-profits in the digital world

Zero party data: What is it and why do marketers need it?

Why it’s time to treat personalisation as a product

MI-3 Feature: Rise of the customer data platform

How Movember became more data-driven to communicate all year round

Event Wrap: MarTech! It’s Not My Problem

Suffering From CDP Sensory Overload? Here’s 7 Things to Do Before You Invest

MarTech ‘snake oil’ claims are hurting marketers

Project: How nib is leveraging The Lumery to stay ahead of the game in digital