by Adam Reed | Jul 8, 2024 | Posts
Let’s be clear about what goes wrong when an RFP is not strategic in its approach from the beginning: You don’t use what you buy: 80% of marketers are using less than 50% of their stack. You buy too much stuff: The average number of SaaS tools at an organisation is...
by Adam Reed | Jun 6, 2024 | Posts
As the sunset of Google Universal Analytics (UA) 360 approaches, with less than 27 days left, many of our clients still find themselves struggling to trust Google Analytics 4 (GA4), often due to discrepancies between UA and GA4. These discrepancies are not only at a...
by Adam Reed | Apr 10, 2024 | Posts
How well do you really know your customers? Sure, you might be familiar with their buying habits, but understanding their deepest needs, desires, and aspirations is a different ballgame. Arming yourself with these answers gives you clarity and...
