by Adam Reed | Jun 2, 2021 | Posts
Optimisation and Personalisation Tech Lead Blatantly asking the same question again and again, is a sub-standard experience. I’m looking at you ‘cookie banners.’ So where does identity fall into all of this? Let’s take a look at some broad identity lifecycle stages...
by Adam Reed | May 13, 2021 | Posts
In this feature published in Mi-3, Tech Lead at The Lumery Kevin Nugegoda examines the removal of cookies and, if your MarTech strategy is using the right cookies, your optimisation programs need not suffer. Turns out there is more than one type of cookie on the...
by Adam Reed | Feb 22, 2021 | Posts
REA Group is an established brand in Australia and for good reason. It is a start-up success story that has changed the way Australian consumers experience and interact with the property market. REA has leveraged the rise of digital as key enablers to their vision....
by Adam Reed | Jun 14, 2020 | Posts
In today’s highly digitised marketing landscape, the words ‘machine learning’ and ‘artificial intelligence’ are appearing more frequently than ever. Many companies are struggling to understand whether they should invest in machine learning to set themselves up for...
by Adam Reed | Mar 17, 2020 | Posts
In this special report from Which-50, The Lumery’s Co-Founder and Head of Sales & Partnerships, Simon O’Day, reveals his insights into how marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. He...
