by Adam Reed | Feb 17, 2020 | Posts
In this feature story from CMO Magazine, Co-Founder and Head of Strategy at The Lumery, Ben Fettes, discussed what are the key components of Zero Party Data. “Privacy and intent are key to Zero Party Data, as is fluidity,” he told CMO. “It’s a crafty...
by Adam Reed | Dec 10, 2019 | Posts
In this deep dive feature published in MI-3, Executive Editor Paul McIntyre talks to The Lumery’s Managing Director, Rajan Kumar on whether CDP is really the hot new acronym blazing a path into tech stacks, promising the ‘Holy Grail’ of a single customer view and...
by Adam Reed | Nov 11, 2019 | Posts
In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the CDP arena, it’s becoming a crowded and complex space to navigate....
