by Adam Reed | May 4, 2022 | Posts
We have all heard of the Obama administration using A/B testing (which led to the founding of Optimizely), the scale of experimentation and culture that Booking.com has reached, and the commercial success of Google. So, how and where do you start?...
by Adam Reed | Apr 11, 2022 | Posts
It can be hard to get a sense of workplace culture before taking the plunge and jumping into a new role. This is the first episode of a new video series called ‘Under the hood’ – designed to help you peer through The Lumery’s windows and hear...
by Adam Reed | Apr 5, 2022 | Posts
5th April 2022, MELBOURNE — Marketing and Technology Consultancy, The Lumery has appointed Dr. Melanie Irons as their Director of Organisational Development. This appointment signifies another strategic step that The Lumery is taking to continue being a workplace...
by Adam Reed | Apr 3, 2022 | Posts
Most development teams operate in an agile environment, often working within sprints to manage tasks and keep project deadlines on track. In some cases, shortcuts are made to meet business expectations and deliver features on time. This is completely normal, but...
by Adam Reed | Mar 18, 2022 | Posts
It has been 520 days since you were first made aware that the legacy Google Analytics — Universal Analytics (UA) was being replaced by Google Analytics 4 (GA4) and available to use. However, there are now only 470 days until organisations will be forced to use it due...
by Adam Reed | Feb 27, 2022 | Posts
Website experimentation can be a source of frustration for both development and marketing teams. Developers often feel pressured to deliver results quickly without considering the technical complexity of the tasks. And marketers often feel frustrated by the...
