by Adam Reed | May 15, 2023 | Posts
If you’ve logged into your Google Analytics Universal (GAU) account recently, you will have noticed the following sticky red banner at the top of the page. Another friendly reminder from Google that Universal Analytics is going away… This a glaring reminder that on...
by Adam Reed | Jun 9, 2022 | Posts
While the term ‘Data Governance’ will be nothing new to many of you in the enterprise space, the definition of what it encompasses has evolved in a big way. Most enterprises think they do Data Governance well, and already have a decent framework in place. I’ll be...
by Adam Reed | Apr 3, 2022 | Posts
Most development teams operate in an agile environment, often working within sprints to manage tasks and keep project deadlines on track. In some cases, shortcuts are made to meet business expectations and deliver features on time. This is completely normal, but...
by Adam Reed | Dec 8, 2021 | Posts
If you’re about to put all your customer activities into customer relationship management (CRM) system to get your single source of truth, let us lead with a cautionary tale. While many companies have a CRM system (e.g. Salesforce Sales Cloud, Microsoft Dynamics etc.)...
