by Adam Reed | Jul 8, 2024 | Posts
Let’s be clear about what goes wrong when an RFP is not strategic in its approach from the beginning: You don’t use what you buy: 80% of marketers are using less than 50% of their stack. You buy too much stuff: The average number of SaaS tools at an organisation is...
by Adam Reed | Jun 20, 2022 | Posts
Launched 57 years ago, Network 10 has come a long way to be one of Australia’s favourite free-to-air networks offering both local and overseas content. However, with the rise of privately-owned streaming services changing the television landscape, Network 10...
by Adam Reed | May 4, 2022 | Posts
We have all heard of the Obama administration using A/B testing (which led to the founding of Optimizely), the scale of experimentation and culture that Booking.com has reached, and the commercial success of Google. So, how and where do you start?...
by Adam Reed | Feb 27, 2022 | Posts
Website experimentation can be a source of frustration for both development and marketing teams. Developers often feel pressured to deliver results quickly without considering the technical complexity of the tasks. And marketers often feel frustrated by the...
by Adam Reed | Oct 6, 2021 | Posts
When was the last time you took a hard look at your value propositions? Does the way that you communicate the value you bring to customers, regardless of whether it is a statement on your website, a new product such as an app or a new service like free shipping,...
